Under her stage name Pose Dia, Hamburg-based musician and video artist Helena Ratka, also known as part of the duo Shari Vari, embarks on a poetic-musical search for the perfect brand. Together with costume designer Gloria Brillowska and video artist Alexander Trattler, she develops a hybrid live show in three parts and faces the question how digital archaeology works. In a multimedia concert performance common codes and visual habits are turned upside down. The focus is on the multi-layered symbolism of clothing in pop culture: camouflage, stylization or political statement? A critical and visionary idea of fashion and pop emerges, with references to popular icons of different eras.